Folding Carton Value Points

Retailers and product manufacturers alike are increasingly turning to paperboard and folding cartons for their product packaging solutions. The multitude of benefits that paperboard offers across its lifecycle - from manufacturing to retailing to consumption and recycling - is becoming clearer to manufacturers in virtually every industry. It is no surprise that the best branded products in the world use packaging to amplify and show off their brands and products. Today, paperboard provides endless creative and imaging possibilities. Add structural smarts from Unipak and you have the recipe for packaging success.

PRESENTATION

Create the ideal structure to present your product, protect your product and store your product. Products must function in shipping, on the shelf, in warehouses and in the real world. Packaging more than any other element of a company's brand, has a lot of responsibilities. At Unipak, we think about all of them. We don't just think about the final look. We think about the whole lifecycle of your packages. Unipak creates a wide variety of structures, customized to every product. High efficiency premium printing and graphics, specialty finishes, materials, die-stamping, custom effects and more stand ready to make your packaging a brand centerpiece.

Package with appeal and increase sales. Studies show cartons have greater appeal to consumers than other product packaging types such as corrugated and plastics.

THE FRIENDLY CARTON. EASY TO SHIP. EASY TO STORE. 

For consumers, folding cartons offer a wide variety of benefits. Perhaps the most important benefit is the clean and attractive billboard. Paperboard packaging is easy to see and understand on the retail shelf. Folding cartons also offer a wide variety of easy-to-open and re-close designs. And, for the growing population of environmentally-conscious consumers, paperboard is a packaging alternative that is easy to recycle. There is less sorting than plastic packaging requires, and most neighborhoods offer paper/paperboard pickup programs.

SHELF-READY

Retailers and product manufacturers also experience great benefits from paperboard packaging. On the retail shelf, it can be stacked, stored and viewed effectively. Paperboard is more space-efficient to break down and recycle by the retailer. In addition, the large printable area offered by folding cartons is a key opportunity for communication with the customer, encouraging the consumer purchase decision, which so often happens at that impulse stage.

EARTH FRIENDLINESS

Recyclable - Paperboard consistently ranks as one of the most recyclable materials making it a long term value leader for packaging solutions. 

Renewable - The wood fiber used to produce paperboard packaging is among the best managed resources in the world. The paper industry in conjunction with forestry management scientists are moving quickly toward a completely sustainable business model. Through FSC and SFI chain-of-custody certification programs, we are ensuring that 110% of the trees consumed to make certified packages have been replanted.

With these commitments to our environment, packaging manufactured at Unipak qualifies for a variety of seals when many select paperboard mills are specified. To confirm which logos you can safely put on your packaging, talk with your Unipak representative and discuss your goals. We will help you specify the paperboard best suited to those goals.